Grey cityscapes and sombre walkways – the exit of Canary Wharf’s soon-to-be Elizabeth Line station was not reflective of the estate’s vibrancy. Canary Wharf Group needed a summer campaign to activate the station exit, celebrate the opening of the Elizabeth Line and champion the rich layers of the Wharf experience.

The arrival of The Elizabeth line will bring 68,000 new visitors to the Wharf. Our creative response celebrated this moment of change in Canary Wharf: a place of fluidity with fresh energy and new rhythms.

We celebrated the ebb and flow of life at Canary Wharf by developing a rhythmic identity made up of handmade brush strokes, expressive type, poetic tone of voice and bold colour.

Under Creative Direction, I was the lead designer on this project, exploring initial creative concepts, leading the mark-making workshop and playing a key role in developing the campaign visual identity, before handing over to team of designers to finalise the look and feel, and roll out deliverables.