‘Olay Glow’, Olay’s newest product line, gives women the glowing skin they dream of – without breaking the bank. As part of the launch campaign, Olay asked for a suite of product shots and in-feed social posts to promote the new line on Instagram.

We developed four still life concepts that were inspired by the products’ USPs. It was important they felt part of the same set, but were different enough to provide varied content for social posts. Knowing the line was exclusive to Superdrug, the art direction was pink, playful and oh-so-glittery to capture the attention of their younger demographic.

I played a key role in scamp development, on-set and in-post art direction, and the design of social assets.