Fulham Football Club are developing west London’s newest destination. Their riverside stand will host food, drink, music, art and leisure – morning, noon and night. They needed a brand new identity that communicated the brand idea: ‘Exceptional hosts’.

We developed a brand underpinned by dynamic logo.  The line, which represents the horizon line of the pier, stretches and contracts to reveal multiple illustrations – each one a different style – conveying the exciting breadth of offerings of Fulham Pier.

I was the creative lead on the project, playing a key role the initial pitch, creative development, art direction of illustrations and roll out of deliverables.